Today, businesses worldwide spend more than $250 billion on digital advertising. That number continues to increase due to the impressive return on investment (ROI) generated by digital ads. For companies that want to stay competitive, it’s essential to take your ad strategy online. What is NFT digital advertising, though? A non-fungible token (NFT) is a unit of data stored on a blockchain (a digital ledger) which can represent a unique digital item like art or coupons tied to a product or service. An NFT is a cryptographic token, but unlike cryptocurrencies such as bitcoin and many network or utility tokens, NFTs are not mutually interchangeable, i.e. not fungible. Companies are using NFT's as another way to interact with new customers that want a more personal experience. NFT tokens continue to become more popular, NFT marketing will also grow. This shouldn’t surprise you since this is an area of incredible potential. After all, NFT tech lets users design, exchange, and sell a wide variety of assets, including game artifacts and art objects.