At a time when digital marketers have to be everywhere and track everything, marketing automation technology is a must-use. These tools save employees time while giving managers greater insight into what drives their business. Today, nearly half of all companies use marketing automation technology, and 91% of the most successful adopters say that it’s “very important” to the overall success of their marketing across channels. For email, tools like Autopilot allow marketers to track their prospects’ behavior and send automated messages based on that behavior. In social media, Facebook’s advertising tools help you target users based on which pages of your website they’ve visited. To track everything, Google’s free analytics platform is used by the best marketers in the business. Among successful adopters, 63% say they plan to increase their marketing automation budget going forward. And to become successful? Experience is key, as 79% of top-performing companies have been using automation for more than 2 years.